The brand was founded by the firm Lever Brothers, now known as Unilever, in 1899. The name changed from “Sunlight Flakes” to “Lux” in 1900.”

Lux toilet soap was launched in the United States in 1925 and in the United Kingdom in 1928. Subsequently, Lux soap has been marketed in several forms, including handwash, shower gel and cream bath soap.